Approximately 5.31 billion people across the globe are active on social media. That’s 64.7% of the total global population, a number so massive that no business in the world can afford to ignore it. Chances are, your customers and clients are a part of that 5.31 billion, actively scrolling, searching, and engaging on platforms like Facebook, YouTube, Instagram, X (formerly Twitter), and LinkedIn.
This alone is enough reason to say that social media presence is crucial for businesses today. But let’s not stop at the statistics, let’s explore in detail why it’s so important for a business to be on social media and how to do it right.